BLUME
Identité visuelle & Packaging
Identité visuelle & Packaging
Blume is a perfume brand inspired by the natural beauty of flowers. Each scent is carefully crafted to blend classic floral notes with modern elegance, offering fragrances that feel timeless and luxurious.
Floral. Feminine. Sophisticated.
Floral. Feminine. Sophisticated.
Blume unfolds a poetic and sensory world, where each fragrance unfolds like a blooming petal.
This approach is reflected in the logo: the letter "e" forms part of the capital "B" in Blume, in a typeface that evokes the delicacy of petals. The brand’s symbol extends this idea with a refined, handwritten elegance.
This approach is reflected in the logo: the letter "e" forms part of the capital "B" in Blume, in a typeface that evokes the delicacy of petals. The brand’s symbol extends this idea with a refined, handwritten elegance.
This same sensibility guides the brand’s color palette, which is reflected in every piece of packaging.
The visual of the flower associated with the fragrance becomes its color. The soft, luminous visuals echo the modern, minimalist aesthetic of the packaging. The sculptural bottle stands out with an organic texture that evokes the delicate shapes of petals.
The visual of the flower associated with the fragrance becomes its color. The soft, luminous visuals echo the modern, minimalist aesthetic of the packaging. The sculptural bottle stands out with an organic texture that evokes the delicate shapes of petals.
The letter "B" of the brand’s symbol split in two, has become a sophisticated floral emblem, whose silhouette, upon closer inspection, suggests a butterfly delicately perched on a flower.
Software: Adobe Photoshop, Adobe Illustrator
