GOODIES
Identité visuelle & Packaging
Identité visuelle & Packaging
Goodies is a new perfume brand specializes in fragrances that smell delicious and are looking to convey and a fun, bold and positive brand message via its identity. The brand's first fragrance is called Strawberries & Cream. It features notes of vanilla, strawberries, whipped cream, sugar and lemon.
Goodies embodies indulgence in all its forms, from the logo to the packaging.
The bold expressive main font reflects the gourmet spirit. The slightly slanted letters "O" and the integrated star reinforce the brand's playful, positive aspect. With its geometric structure and clear lines, the font of the logo's base line embodies Goodies' vision.
The bold expressive main font reflects the gourmet spirit. The slightly slanted letters "O" and the integrated star reinforce the brand's playful, positive aspect. With its geometric structure and clear lines, the font of the logo's base line embodies Goodies' vision.
Packagings blur the line between food packaging and fragrance packaging, as all of Goodies perfumes smell like something delicious that you could eat. The illustrations depicting the perfume's scents reinforce this approach. The font chosen for the packaging illustrates the generosity and gourmet of the fragrances, while adding a touch of joy and whimsy.
Software: Adobe Photoshop, Adobe Illustrator
